Cereal to fire up your sex drive
More Ideas You Can Steal
Making it EASY to choose YOU
See how Pairing Collection make it easy for people to become wine experts with a cool label – plus a bonus lesson – how to use video to bring home the bacon
Cereal to fire up your sex drive
In a market as flooded and price-competitive as breakfast cereal, one company has come out of nowhere and carved a niche for itself, attracting a passionate and committed tribe.
How good design can go to waste.
A new package design might not work with an existing product – let’s see how the new package could lead to the creation of a new product range.
Carving a niche and dropping the design ball
You’re cool design firm creates a new niche for your product BUT do you have the ‘balls’ to change your packaging? do you need to? Let’s see . . .
Do you really need fancy packaging to stand out?
Good packaging doesn’t necessarily mean you throw the kitchen sink of materials, bows, ribbons and swing tags – simple and elegant also sells.
Boxed In: How Changing The Words You Use Inspires Creativity
How words can hold you back – Johnathon Ives from Apple shares a gem whilst judging a kids competition for lunch box design.
“Build it and they will come”: What cheesy one-liners can teach you about business
Build it and they will come. But will they? Usually they don’t. But what if you actually built something truly unique?
God Made a Farmer: How Religion Can Sell Trucks
Dodge lays it on thick with this ad that speaks right to the heart of their bible-belt target market. If you want an example of an ad that talks DIRECTLY a target market, this is it. But this strategy comes with a warning.
Killer Business Idea on the Orient Express
How to turn what could have been a boring long thin space into one of Madrid’s most talked about coffee shops and bars – with just three video screens.
How One Company Monkeyed With Their Labels and Took Off
Sometimes all you need to take what could be seen as “ordinary” or “one of many” in a crowded market, and make it remarkable, desired and loved is to connect the dots. Like this…
If It Bleeds, It Leads…
The world doesn’t want uncool. If you can make something fun, then why not do that? The paper you buy to insert in your binder is boring – unless …
Creating magical experiences on static websites
Some products need movement to show how the thing looks in action. But video’s such a b*tch to get right for everybody and every device. But look at the image above. Notice something weird? It’s moving. Oooooo… Read on to see how to use this too.